A Critical Incident arising from natural causes or more sinister origins has the potential to disrupt your business, or have a prolonged effect to your operations and, on occasions, threaten the health and wellbeing of you, your staff and possibly your family.

For some organisations and corporations, due to their respective business area, locations or a multiplicity of other factors, some types of targeting are assessed as ‘predictable events’ placing substantial ‘duty of care’ responsibilities upon that organisation and individuals within it.

It is essential, through comprehensive Risk Assessments, that not only the senior managers but employees understand the risk – both in terms of potential incidents and the relative vulnerability of your business.

Whilst the likelihood of a critical incident may be low, the potential impact is substantial.

In the absence of appropriate critical incident management structures and related plans, an organisation may migrate rapidly from the managing of a critical incident to a damage limitation phase without regaining real control.

Knight and Pretty, Templeton College, Oxford University when undertaking research into the impact of catastrophes upon share prices, identified that an organisation, without substantial preparedness, is unlikely to secure long term survival following a catastrophe¹. It is critical for the continuity of the organisation’s brand reputation, and its longevity, that the risk of such an unpredicted event and the potential outcomes are assessed, evaluated and documented.

1 The Impact of Catastrophes on Shareholder Value, Rory F. Knight & Deborah J. Pretty